Your East Bay Real Estate Expert
Residential Real Estate Solutions for Buyers and Sellers in the SF East Bay.
MEET THE TEAM
Parm Rahi
With nearly 20 years in real estate, Parm is a trusted Bay Area broker known for his sharp market insight and client-first approach. After launching his career in 2005 and successfully running a Realty ONE Group franchise, he founded Allure Real Estate to offer a more personalized, high-touch experience for modern buyers and sellers.
Backed by a background in architecture and project management, Parm blends technical expertise with a passion for helping clients succeed. Whether it’s navigating complex deals or evaluating property potential, he brings clarity, strategy, and care to every transaction. Ready to buy or sell? Parm is here to make it happen—with real results you can trust.
MIKE BROWN
With over 26 years of experience, Mike Brown brings unmatched expertise and dedication to every real estate journey. Specializing in residential properties across the Bay Area, Mike combines deep local knowledge with strong negotiation skills to help buyers, sellers, and investors achieve their goals.
Known for his integrity, professionalism, and client-first approach, Mike is committed to making every transaction smooth and stress-free. Backed by the trusted Allure Real Estate team, he’s here to guide you with transparent communication and personalized service—every step of the way.
Ready to make your next move? Let Mike Brown turn your real estate dreams into reality.
PATRIC DURANT
With over a decade of full-service real estate experience and deep roots in the Bay Area, Patric Durant brings unmatched versatility and insight to every client relationship. From his early days in property management and mortgage lending to becoming a top-performing Realtor, Patric has built a reputation for excellence across all real estate sectors.
A certified relocation specialist with expertise in military, corporate, and affinity moves, Patric has helped clients seamlessly transition both locally and globally. Whether you’re a first-time buyer, investor, or developer, his broad skill set—from managing probate sales to handling multimillion-dollar deals—makes him the go-to agent for complex, high-stakes transactions. Wherever you’re headed, Patric is here to guide you with confidence, strategy, and a personal touch.
SELLER'S GUIDE
Maximize Your Home’s Value with Confidence
Selling your home is a major decision—and having the right team on your side makes all the difference. We provide expert pricing, customized marketing, and skilled negotiation to help you sell for top dollar in today’s market.
We understand Bay Area buyers, and we know how to position your property for maximum interest and return. Whether you're downsizing, relocating, or moving up, our full-service approach ensures a smooth experience from prep to closing.
Our Seller Services
- Accurate Pricing: Market data and insight to price your home strategically.
- Stunning Presentation: We coordinate photography, videography, staging, and virtual tours.
- Marketing Reach: Your listing is promoted across MLS, Zillow, Redfin, social media, and our buyer network.
- Pre-Sale Renovation Help: We can manage improvements and even front the cost until closing.
- Transparent Communication: Regular updates and honest advice throughout.
- Contract Expertise: We protect your interests during negotiations, inspections, and escrow.
Our 6-Step Selling Process
1. Initial Consultation – We meet to understand your goals, timing, and expectations.
2. Home Assessment – We tour your property and recommend strategic repairs, improvements, or staging to boost value.
3. Prep & Market – We create a marketing plan and launch your listing with high-quality media and compelling descriptions.
4. Showings & Exposure – We schedule showings, host open houses, and market aggressively to generate buzz.
5. Offer Management – We present every offer clearly, highlight pros and cons, and negotiate to protect your equity.
6. Close & Transition – We manage timelines, paperwork, and logistics to ensure a smooth escrow and successful closing.
BUYER'S GUIDE
Find Your Dream Home in the Bay Area
Buying a home is a huge milestone—and we’re here to help you make it happen smoothly and confidently. Whether you’re a first-time buyer or looking to upgrade, our team is dedicated to guiding you through every step of the process with clarity, care, and local expertise.
We understand the competitive nature of the Bay Area market, and we’re committed to helping you identify opportunities others might miss—whether it's a great neighborhood, an off-market property, or a creative financing solution.
Why Buy With Us?
- Deep Local Knowledge: We live and work in the East Bay and know what makes each community unique.
- Competitive Edge: We craft smart offer strategies and guide you through multiple-offer situations.
- End-to-End Support: From lending to closing, we simplify the journey.
- Access to Exclusive Listings: Tap into homes not yet on the public market.
- Personalized Search: We'll set you up with real-time alerts and curated listings.
- Trusted Connections: Our network includes top lenders, inspectors, and contractors.
Featured Properties
1. Pre-Approval – We connect you with trusted lenders so you can get pre-approved quickly and understand your true buying power.
2. Consultation & Planning – We meet to understand your goals, must-haves, timeline, and budget so we can build a custom home search strategy.
3. Neighborhood Deep Dive – We help you evaluate neighborhoods, school districts, commute times, and amenities.
4. House Hunting – We schedule and accompany you on showings, leveraging our knowledge to highlight pros, cons, and potential.
5. Making the Offer – We analyze comparable sales and advise on terms that make your offer competitive and aligned with your budget.
6. Due Diligence – We guide you through inspections, disclosures, and the appraisal process, ensuring you understand each step.
7. Loan & Escrow Management – We work closely with your lender and escrow officer to keep everything on track.
8. Final Walkthrough & Closing – We verify the home’s condition, ensure all terms are met, and celebrate your big moment.
REVIEWS
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